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Nykaa turned heads across Delhi with its vibrant Hot Pink Sale campaign, displayed on 142 JCDecaux bus shelters across the city, targeting market and youth-centric areas.
The campaign infused the streets with Nykaa’s signature pink charm, creating excitement among beauty lovers on the go. The striking creatives highlighted irresistible offers, drawing attention from the youth, daily commuters and shoppers.
With JCDecaux bus shelters, Nykaa successfully amplified visibility and sparked buzz among Delhi’s beauty-conscious audience.