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Bringing the power of AI to the streets, JCDecaux India partnered with ChatGPT to roll out an impactful outdoor campaign across its bus shelters in Delhi. The campaign aimed to spark curiosity and awareness about ChatGPT’s innovative capabilities, from simplifying daily tasks to unlocking creativity.
Featuring informative creatives that highlighted ChatGPT’s versatility, the campaign focused on connecting with a broad and diverse audience across Delhi. Strategically located across key city spots, JCDecaux India’s premium bus shelters ensured the message reached a wider audience.
Through its wide-reaching and high-quality media, JCDecaux India provided the perfect platform for ChatGPT to engage urban commuters and establish a strong offline presence, proving that even in the digital age, impactful outdoor media is non-replaceable.