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In a media environment driven by measurable and accountable performance, JCDecaux India introduces the Delhi Street Furniture Audience Measurement Study — a data-backed initiative that highlights the transparency, reach, and cost-efficiency of JCDecaux’s Street Furniture network in the capital.

Using AI-powered dashcams installed across cabs, buses, and trucks, the study captured audience flow and movement patterns throughout Delhi. Combined with GPS data from over 1,200 JCDecaux shelters, this analysis confirms JCDecaux’s dominance, covering 98% of the city and delivering India’s lowest CPM.

Strategically located along main roads, business districts, and residential areas, JCDecaux Street Furniture ensures optimal visibility for advertisers. Its unmatched reach and high frequency make it not only Delhi’s but India’s most cost-effective advertising media, driving maximum impact for every rupee spent.

Published in Street Furniture