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Prega News, a leading pregnancy detection brand from Mankind Pharma, launched an innovative two-month campaign on JCDecaux’s Top Line Bus Queue Shelter (BQS) in Delhi. This innovative campaign featured misting sprinklers installed on the BQS rooftop, providing light and timed sprays within fixed intervals throughout the day to offer relief from the summer heat, especially for expecting mothers.
The gentle mist ensures comfort without wetting commuters, reflecting the brand’s message of care and support towards the commuters. With impactful creative and a four-sided display, JCDecaux’s premium media delivered a meaningful brand experience for Prega News.