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NIC Ice Cream rolled out a refreshing campaign across 21 of JCDecaux India’s high-traffic bus shelters in South and Central Delhi, showcasing its range of exotic ice cream flavours that offered the perfect escape from the summer heat. With vibrant, eye-catching creatives, the design features NIC’s ice creams alongside logos of leading delivery platforms like Swiggy, Zomato, Blinkit, Instamart, and Zepto, encouraging passersby to order a scoop instantly.
By targeting commuters feeling the summer heat, the brand was able to build and maintain top-of-mind recall with this highly relevant audience. This campaign reinforces NIC’s image as a flavourful, on-demand treat, while JCDecaux India’s premium formats ensure strong visibility and standout branding.