Delhi Street Furniture

JCDECAUX INDIA. Delivering Excellence

In 2006, JCDecaux entered India with a project to install, maintain, and market 197 Modern bus shelters made of stainless steel in New Delhi's prestigious NDMC centers . Since the introduction of the new Bus Shelter Avatar in 2006, it has grown to be the most practical OOH solution provider that combines effectiveness for advertisers with services for the citizens. Today, more than 1200 state -of-art bus shelters can be found in the city's central, north, south, east, & west regions. In addition, JCDecaux has over 600 strategically positioned Pole Mounted MUPIs that cover a wide area. These MUPIs are a great way to increase brand recall and can be found along important routes throughout the city.

Audience

DELHI – A City Housing Complete Audience

JCDecaux covers over 1000 locations in Delhi communicating to more than 31.2 million residents of Delhi.

90%Delhites are AWARE of Street Furniture

93%Delhites have INTEREST in observing advertisements

33%confirm having taken an ACTION based on Advertisement seen on Street Furniture

80%Delhites DESIRE to know more about the products being advertised

Media Solutions

JCDecaux Street Furniture Networks addressing the desired audience, delivering unique reach and frequency is one the most effective pre-defined media solutions for the agencies and advertisers. With these networks planning for a campaign is hassle-free and also deliver the worldwide accepted Measurement Metrics –Gross Rating Point (GRP)- (In collaboration with Nielsen)