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JCDECAUX INDIA. Delivering Excellence

In 2006, JCDecaux entered India with a project to install, maintain, and market 197 Modern bus shelters made of stainless steel in New Delhi's prestigious NDMC centers . Since the introduction of the new Bus Shelter Avatar in 2006, it has grown to be the most practical OOH solution provider that combines effectiveness for advertisers with services for the citizens. Today, more than 1200 state -of-art bus shelters can be found in the city's central, north, south, east, & west regions. In addition, JCDecaux has over 600 strategically positioned Pole Mounted MUPIs that cover a wide area. These MUPIs are a great way to increase brand recall and can be found along important routes throughout the city.

Audience

DELHI – A City Housing Complete Audience

JCDecaux covers over 1000 locations in Delhi communicating to more than 31.2 million residents of Delhi.

90%Delhites are AWARE of Street Furniture
93%Delhites have INTEREST in observing advertisements
33%confirm having taken an ACTION based on Advertisement seen on Street Furniture
80%Delhites DESIRE to know more about the products being advertised

 

Media Solutions

JCDecaux Street Furniture Networks addressing the desired audience, delivering unique reach and frequency is one the most effective pre-defined media solutions for the agencies and advertisers. With these networks planning for a campaign is hassle-free and also deliver the worldwide accepted Measurement Metrics –Gross Rating Point (GRP)- (In collaboration with Nielsen)

 

JCDecaux Advertising Networks

              

Coverage Networks

Effective and vast coverage in the entire city

RESIDENTIAL NETWORK
TRAFFIC NETWORK
BOOSTER NETWORK

Target Networks

Unmatched reach to the specific target audience

EMPLOYED NETWORK
HNI NETWORK
SHOPAHOLIC NETWORK
YOUTH NETWORK

Zonal Networks

Brand domination at specific geographical zones in the city

CENTRAL NETWORK
NORTH ZONE NETWORK
SOUTH ZONE NETWORK
EAST ZONE NETWORK
WEST ZONE NETWORK

 

Rate Card

Network Name

NO. of CityLights / Network (N)

Rate Card*

COVERAGE NETWORKS
Traffic – 3 Networks
NI-160 / NII-160 / NIII-160
45,00,000
Residential – 2 Networks
NI-160 / NII-160
25,00,000
Booster – 3 Networks
NI-100 / NII-100 / NIII-100
8,50,000
TARGET NETWORKS
HNI - 3 Networks
NI-50 / NII-50 / NIII-50
17,50,000
Shopaholic - 3 Networks
NI-50 / NII-50 / NIII-50
13,50,000
Employed - 3 Networks
NI-50 / NII-50 / NIII-50
13,50,000
Youth - 3 Networks
NI-50 / NII-50 / NIII-50
13,50,000
ZONAL NETWORKS
South Zone–4 Networks
NI-50 / NII-50 / NIII-50 / NIV-50
14,50,000
Central Zone – 5 Networks 
NI-34 / NII-34 / NIII-34 / NIV-34 / NV-34
12,00,000
West Zone– 2 Networks
NI-35 / NII-35
7,00,000
East Zone – 3 Networks
NI-44 / NII-44
10,00,000
North Zone– 3 Networks
NI-22 / NII-22
5,00,000

* Network Duration 2 weeks

 

 

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