By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more
Swansea University recently rolled out an impactful campaign on JCDecaux media at UB City Mall. The mall is known for its luxury shopping and affluent audience, ensuring that the message reaches people who have both the ability and interest in investing in their educational futures.
Digital MUPIs strategically placed at various touchpoints of the mall helped to increase the reach and frequency of the campaign. The creative displayed stunning visuals of the university including a QR code that directed users to the university's website. This innovative approach allowed individuals to explore their perfect course offerings and the brand to focus on conversions through the campaign.
Swansea University encouraged the prospective students to consider September 2025 intake, therefore rolling the campaign in the months of October and November was a strategic move.
By choosing JCDecaux media, Swansea University successfully took advantage of the affluent audience of the mall and made a mark on its visitors, targeting those who are likely to pursue higher studies abroad.