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UB City Mall is known for attracting high-end shoppers and those with sophisticated tastes. Taking up this opportunity, Longines captivated the visitors of UB City Mall with its latest timepiece collection showcased on JCDecaux’s LED screen. This HD screen gives brands like Longines the perfect opportunity to stand out and increase brand awareness among a luxury-focused audience.
The screen displays multiple creative ads on a share-of-time basis to promote their collection and the boutique, which is situated on the 1st floor of the UB City Mall. This was to meet the dual objectives of increasing the store’s footfall and brand engagement . Displaying multiple creatives allowed the brand appeal to audiences with diverse tastes.
The LED's large format and HD screen ensures clarity for the creatives that are being displayed. The screen is positioned at a head-on location from the main stairway which is visible from the entry and exit of the p iazza, providing maximum visibility from the mall' s visitors. This made it the best opportunity for Longines to reach the right set of audience.