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Indraprastha Gas Limited (IGL) launched a highly impactful campaign to spread awareness about the benefits of Compressed Natural Gas (CNG) and Piped Natural Gas (PNG) through JCDecaux bus shelters in Delhi.
The campaign aimed to educate the public on the smart choices for saving the planet. JCDecaux bus shelters which are smartly placed in the city played a huge role to spread this message.
To promote CNG, the campaign conveyed a simple yet powerful message: "CNG- the smart choice to save the planet," focusing on its eco-friendly nature and the potential to save up to 40% on fuel costs compared to conventional fuels. For PNG, the campaign took a localized approach with creative content in Hindi, highlighting the key benefits like affordability, no need for storage, 24x7 availability, and convenient bill payments.
JCDecaux’s media were key to the campaign's success. Located in busy areas, the smart placement of these bus shelters provided the perfect spots to showcase IGL's messages and ensured that the awareness reached a diverse audience.