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JCDecaux Advertising never fails to impress commuters with its innovative outdoor ideas. Dabur Chyawanprash was spotted on the metro pillars of the Airport Express Line in Delhi. These pillars are strategically placed on a high-traffic route that captures commuters, moving to and from the New Delhi Railway station to Yashobhoomi.
The creative on the pillars features the bold slogan "Strong Immunity, Strong Delhi" highlighted in white on a red pillar wrap that represents the brand colours improving brand recognition. It also features a 3D cutout of the Chyawanprash bottle making the ad impossible to ignore.
This eye-catching design communicates the product’s promise of enhanced health and protection from illness, turning ordinary metro pillars into a dynamic visual.
JCDecaux’s strategic pillar wraps ensure that the campaign captures the attention of the commuters, transforming their daily transit into a powerful brand experience. This campaign showcases how JCDecaux’s innovative approach and bold visuals can make a brand's message not just seen but felt.