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RuPay NCMC (National Common Mobility Card) has launched a campaign promoting debit card across metro trains in Mumbai.
NCMC decided to strategically target the daily commuters of Mumbai metro aiming to highlight the convenience and benefits of contactless travel. The campaign is designed to increase awareness and adoption of the RuPay NCMC card, which allows seamless and cashless travel across various modes of public transportation. Commuters can expect to see engaging advertisements and informative content about the RuPay NCMC card as they travel, emphasizing the ease of use and efficiency of contactless transactions in their daily commute.