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The Chennai Metro is a rapid transit system serving the city of Chennai and lately, it has seen a significant increase in daily average ridership taking it up to over 1.45 lakhs per day, this increase is more than double (+55%) compared to 2021. Despite the several covid restrictions, there has been a monumental increase in the ridership, and, 2022 numbers surpass both pre and post-pandemic numbers.
This noteworthy increase in ridership proves CMRL is one of the most convenient and preferred public transport platforms in the city.
JCDecaux, the world’s top OOH advertising company, owns the advertising rights of Chennai Metro Trains. The Branded Trains offered by JCDecaux are now catering to 9 additional new stations on Corridor-1 from Washermanpet to Wimco Nagar Depot. With this development, Chennai Metro Train Branding enhance the visibility to more passengers on both Line 1 & 2 and in total covers a distance of more than 54 KMS catering to 41 key destination stations.
Major advertisers like Haier, Chola-MS, ESAF Bank, ChinGari, StoryTel, IDBI, Shield 30, Vodafone Idea, British Council, Medimix, Ponvandu, Popular Appalam, Maharashtra Tourism, and, among others have used our media and gained audience attention.
Chennai’s clutter-free approach to advertising makes CMRL the perfect space for brands to advertise. Train branding appears clean and straightforward while still maintaining a well-integrated position in the city. With an increase in the daily ridership and additional new stations brands get an advantage of extended reach and more audience.
“CMRL being one of the largest moving media in Chennai holds a great opportunity for the brands to engage with their audiences. With the opening up of business activities to full and hence an increase in ridership, Chennai metro comes up as a perfect platform for the brands to communicate their messages. JCDecaux is confident that with a further increase in ridership, brands will gain more brand recall and impact in a crowded city like Chennai.” Says, Raheel Amjad, Deputy MD, JCDecaux India.