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Senco Gold and Diamonds, the premium jewelry brand has chosen the mass medium - OOH Media to communicate with the audiences on this Akshay-Tritya, an auspicious festival of India where families love to indulge in shopping precious ornaments since ages.
Delhi have always been a mix of people of different age groups and professions, thus giving brands a lucrative market to cater all audiences at once. Senco Gold and Diamonds have chosen strategically located bus queue shelters near their stores which act as the last window of influence for those in a purchasing state of mind.
Senco creatively used the bus shelter media format to garner spontaneous attention from pedestrian and vehicular traffic. The brand designed the eye-catchy campaign with vibrant embellishment of their Logo and Brand ambassador Kiara Advani, bringing in elevated visibility.
Senco Gold and diamonds has always aimed to connect with its customers and give them a delightful experience. This year Akshay-Tritya, our OOH campaign with JCDecaux has fulfilled that objective. The innovations not only make an impactful presence but also aligns with our company goals to strive to be the best and engage in innovative ways to connect with our consumers. Akshay-Tritya is one of the most auspicious times for gold buying symbolizing prosperity and growth. We all Indians have a special affinity for gold and extreme reverence for our traditions, which is why our creatives have red color theme and we have used our Senco Signature Gold Necklace to resonate with the same emotions of our consumers.” – Ms. Joita Sen, Director, Head of Marketing and Designs, Senco Gold and Diamond.
“We are glad that Senco continued to campaign on our media and keeping their trust in JCDecaux. Innovation on Bus Shelters is JCDecaux’s distinguishing feature, which personifies brand’s presence in a splendid way, simultaneously providing better brand recall, wider reach, and enhanced visibility. JCDecaux strategically located Bus Shelters in Delhi provides unmatched proximity near to shopping zones benefiting the brands to influence the audience already in shopping state of mind, Says Raheel Amjad, Deputy MD, India”.