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The collaboration between Dentsu and HDFC Bank has taken over at JCDecaux India’s Bengaluru Airport's T1 Retail with an astute focus on promoting the new Regalia Gold Credit Card. This endeavour strategically highlights the card's enticing features and benefits to a highly relevant audience.
The positioning of HDFC's Regalia Gold Credit Card advertisement on the expansive video wall and wall wrap at Bengaluru Airport's T1 Retail is a calculated move. The card's array of advantages, including complimentary lounge access at various airports worldwide, Club Vistara Silver Tier membership, and MMT Black Elite membership, directly caters to the needs of frequent travellers.
Placing the spotlight on a travel-centric credit card like Regalia Gold within an airport environment is a masterstroke. This setting offers direct visibility to a focused audience who highly value travel rewards and convenience. By aligning the card's benefits seamlessly with the needs of travellers rushing through airports, this strategic marketing approach maximizes the card's appeal and effectiveness. This collaboration exemplifies an intelligent marketing strategy that capitalizes on the targeted audience's immediate needs, enhancing the card's visibility and resonance among frequent flyers.