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Kempegowda International Airport, Bengaluru (KIAB), the major hub for south Indian travel, has garnered the attention of big brands on seeing an increase in air traffic. Since the lifting of bans and easing of regulations has made travel easier, air traffic has been on the rise at Bengaluru airport and brands have claimed their spot to advertise at KIAB. JCDecaux, the world’s top OOH advertising company, owns the advertising rights to KIAB.
The lifting of travel restrictions, prior to the commencement of the festive season has resulted in an increased indulgence in travel plans. This has led to greater footfall within Bangalore airport, effectively making brands in the airport target the dynamic consumer entering KIAB. Brands have assessed the re-growth of the traffic increase in recent months and have taken the opportunity to showcase their message via JCDecaux media in KIAB. As more and more passengers travel, they now can view and connect with brands such as Multi-Verse Technologies Pvt. ltd, Samsung, Toyota, VM wares, KIA motors, Oneplus, and more, with Tech companies being a new category addition to KIAB’s advertising space.
Bengaluru, the Silicon Valley of India, attracts many brands to take advantage of the affluent audience. The continuous to and for leisure and business travelers makes KIAB a unique destination, giving brands an ideal setup to garner maximum viewership. Providing brands with the perfect platform to advertise, at KIAB, is a testament to their perceived brand value. Strategically placed media by JCDecaux target the passenger at points of maximum wait times, and at points of interest to the traveler.
“KIAB is a harbinger for brands looking to tap the right audience. Not only the dynamic passenger profile but strategically positioned media at the airport gives each brand optimum interest from the travelers. With a further increase in passenger traffic, JCDecaux is confident in bringing back the positive brand recognition amongst affluent audiences.” Says, Raheel Amjad, Deputy MD, JCDecaux India.