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Raheja Builders has introduced a marketing campaign on JCDecaux Media to highlight their most recent project and continuously reinforce their messaging. Spread over important locations in Delhi, the aim is to create both buzz via location choice, and drive brand recall by reaching the same audience repeatedly over a long period of time.
The campaign highlights the special features and advantages of Raheja Builders most recent development. JCDecaux implemented innovative solutions atop the bus shelter in order to draw in commuters and bystanders with eye-catching imagery and captivating text.