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The recently launched Range Rover Sport took over JCDecaux’s digital MUPIs at the UB City Mall, Bengaluru. UB City Mall is renowned for its upscale environment, attracting an exclusive clientele that includes high-net-worth individuals and affluent shoppers.
This audience actively seeks luxury products and experiences, making it an ideal setting for luxury brands to connect with potential customers who have both the interest and the purchasing power for high-end brands.
This classy display showcased the newest version of Range Rover Sport by highlighting its dynamic design, which was dressed in red. This blended effortlessly into the bustling atmosphere of the mall, captivating and inspiring visitors with its modern flair.
JCDecaux’s strategically positioned digital MUPIs provide luxury brands like Range Rover with exceptional visibility and a unique opportunity to capture the attention of a sophisticated consumer base, enhancing brand awareness and recall.