We Served A Special Surprise With Swiggy Instamart At Bengaluru Airport

JCDecaux is the world’s leading OOH advertising company and has a presence in 153 airports across the globe. You could say that we know a thing or two about creating brand experiences; that’s just what we helped Swiggy Instamart achieve at Bengaluru Airport. 

The new campaign ‘Yeh Se Leke Woh Tak’ highlight’s their ability to deliver a wide range of products in under ten minutes. JCDecaux India decided that seeing is believing and set out to demonstrate this ability in real time. 

Passengers were left astounded as an array of Swiggy Instamart items rolled out onto the branded baggage belt along with their luggage. In addition to this, a kiosk was set up and staff handed passengers over 7,000 goodies. This not only created an instantly iconic and memorable moment, but also built brand engagement and affinity.

The media location was strategically chosen to maximize the brand’s visibility. Carrying out this activation at an airport where almost 40 million passengers a year pass through was the ideal way to create a lasting impact. Maximum passengers were reached at the time that they were likeliest to be relaxed and receptive to advertising. 

This campaign married strategy and innovative thinking to bring the brand to life. But more than anything else, it was about spreading joy and having fun.