JCDecaux India Expands Brand Visibility Via New Media In Multi Modal Transport Hub

Kempegowda International Airport Bengaluru (KIAB) is home to India’s latest Multi Modal Transport Hub (MMTH); comprising private cars, taxi services, and buses for arriving and departing passengers. Moreover, it will soon house the Metro station.

In order to effectively capture this passenger flow, JCDecaux India has strategically installed media in this area, giving brands a new, clutter free, high visibility space to advertise.

Two bulkhead lightboxes have been installed to target passengers as they head to the MMTH – passengers must see the media as they descend towards the structure due to the head on placement. Two lightboxes have been installed inside the structure itself, positioned to be seen as passengers navigate through it.

Additionally, four of the unique, three-sided PRISMA have been installed on the way to the MMTH, targeting passengers via a prominent network. 

Through its strategic positioning and innovative formats, JCDecaux has effectively turned the MMTH into a potent means for brands to reach the passengers of KIAB.