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JCDecaux India proudly launched 'PRISMA,' a unique media installation in the Multi-Modal Transport Hub (MMTH) at Kempegowda International Airport Bengaluru.
Each unit of PRISMA features a distinctive three-sided triangular design, ensuring visibility from multiple angles. This design allows brands to achieve a clear and prominent display that enhances creative resonance, making it easier for messages to connect with viewers.
The backlit feature makes it stunning at night, drawing attention and enhancing brand visibility. The sharp and vibrant displays engage audiences effectively, ensuring that brands can communicate their messages dynamically and memorably.
PRISMA is strategically positioned to effectively capture audience flow through a network of two units. This innovative media solution offers extensive coverage, catering not only to arriving passengers but also to family members, friends, and car rental services utilizing the hub.
The unique and innovative design combined with its strategic media placement ensures continuous visibility to brands. As such, PRISMA serves as an iconic media, ideal for long term campaigns.