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Havells Lloyd launched a campaign with JCDecaux India to promote the Novante Lot washing machine in Delhi. The bus shelters showcase the machine's benefits, feature QR codes for more information, and direct commuters to the experience center, enhancing brand recall and engagement.

Havells Lloyd recently launched an innovative campaign with JCDecaux India to promote their newly launched Novante Lot washing machine in the capital city, Delhi.

Utilizing strategically placed JCDecaux Top Line bus shelters and its 4-faced wide display area, Havells Lloyd aimed to achieve both visibility and footfall for their experience center.

Each bus shelter showcased a creative display that highlighted the machine’s key benefits, a route map to the experience center, and 2 scannable QR codes - one to direct commuters to the website and the other to guide the commuters towards the experience center.

Havells opted for an innovation on top of the bus shelter, which displayed the brand name, prominently displayed in signature brand colors to ensure maximum recall. They also displayed arrows below the brand name to direct the public to the experience center, inviting them to interact with the Novante Lot washing machine and explore other appliances.

By combining vibrant visuals, illuminated innovations and clear call to action, Havells Lloyd successfully captured attention, enhanced brand recall, and offered consumers a hands-on experience with their latest launch.

Published in Street Furniture