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Nykaa choose JCDecaux’s Mumbai metro whose estimated reach is 9 lakh commuters every da y to create a buzz for its ‘HOT PINK SALE’.
The campaign focused on the interiors of the metro trains by covering the advertising panels with Nykaa’s creative , which mentioned the discount offers, sale duration, top brands, and a Call-to-Action to download their app, making the sale attention grabbing.
The metro media provides consistent brand exposure by targeting the commuters that take the same route every day. As riders glance around the train whilst travelling, this leads to increased brand consideration. The extended dwell time also helps to strengthen brand awareness.
This campaign demonstrated the power of JCDecaux’s metro interiors as a dynamic canvas for OOH advertising, showing how brands like Nykaa can creatively utilize these spaces to build unforgettable consumer experiences.