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The Belgian Waffle Co. launched an exciting OOH campaign with JCDecaux Advertising across prominent locations in Delhi to celebrate the National Waffle Day on July 19th, 2024. The campaign, which started days ahead of the actual celebration, aimed to create excitement and buzz among waffle lovers in the city.
JCDecaux's strategic bus shelters placement close to the brand’s stores served as an effective medium to target the right people at the right time. The impactful creative and enticing offer of “Waffles at just Rs. 100 in store” aimed to entice commuters to The Belgian Waffle Co.'s outlets .
The Belgian Waffle Co. used JCDecaux's expansive media to successfully build an awareness of National Waffle D ay, ensuring maximum visibility and engagement. The campaign not only celebrated the love for waffles but also strengthened The Belgian Waffle Co.'s brand engagement in Delhi's bustling urban landscape.