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Apollo 24/7, the digital arm of Apollo Hospital s, launched a campaign on JCDecaux bus shelters in Delhi to promote its 2-hour medicine delivery service.
With a strategic media placement Apollo 24/7 effectively targeted the regular commuters on the route, enhancing the brand reinforcement and consideration in the minds of people who are looking for convenient medicine deliveries and facing emergencies.
The campaign's messaging in the creative was clear: "2-hour delivery and Download the Apollo 24/7 App" to experience the ease of getting medicines and healthcare products delivered to your doorsteps. It also showcased impressive usage statistics, noting that "Delhiites ordered 1.7 crore healthcare products," building trust in the platform’s reliability.
JCDecaux innovated the bus shelters for Apollo 24/7 to catch the passerby’s eye with dynamic visuals, illuminated panels, and bold message cutouts, offering an engaging experience that stood out to daily commuters.