By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more
Uber rolled out an impactful outdoor campaign across 325 JCDecaux India’s Bus Shelters in Delhi. Spread across the capital, the network was chosen to reach everyday commuters in busy work hubs, popular shopping areas, and active residential neighbourhoods.
Featuring eye-catching visuals, the campaign shared a welcoming 'first ride free' offer. This special promotion encouraged new users to try out the app and enjoy the simple, easy convenience of riding with Uber.
By using JCDecaux India’s street furniture along major daily travel routes, the campaign achieved great reach and high frequency. This steady visibility helped Uber stay top-of-mind for daily travellers while making a friendly splash across the city.