IKEA Partners with JCDecaux India to Announce Its New Store Opening through Bus Shelters in Delhi!

IKEA teamed up with JCDecaux India to announce its new store at DLF Avenue, Saket, through a targeted outdoor campaign. 

Featuring warm, inviting visuals, the eye-level displays announced the grand opening and invited locals to explore home furnishing solutions nearby. 

JCDecaux’s strategic media placement within a 2 km radius of the store played a key role in driving community interest among residents and shoppers heading toward the mall.

By positioning premium street furniture along main travel routes to DLF Avenue, JCDecaux India guided shoppers directly to the new store, helping IKEA make a strong, friendly impact across Saket in Delhi.