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Amazon promoted its new OTT series “Daldal” with an impactful outdoor campaign executed through 95 JCDecaux Bus shelters across Delhi. By strategically choosing media units in high-footfall locations and busy commuter zones, the campaign maximised visibility among diverse urban audiences. With catchy and intriguing creatives, the campaign sparked curiosity and built anticipation for the series across Delhi. Leveraging the wide network of bus shelters, Amazon effectively created strong awareness for “Daldal”, engaging commuters and reinforcing its presence across the city.