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BIBA executed a focused outdoor campaign to strengthen brand visibility and drive footfall to its Lajpat Nagar store in Delhi through JCDecaux media assets. Strategically placed media targeted local shoppers and daily commuters around the store location. With vibrant and culturally resonant creatives, BIBA captured attention and encouraged audiences to explore its latest collections in-store. Leveraging the power of outdoor media, the campaign effectively boosted brand awareness through JCDecaux media.

Published in Street Furniture