Nykaa Paints the City Pink with a High- Impact Valentine’s Takeover with JCDecaux India!

Nykaa executed a high-impact outdoor campaign to amplify visibility for its Pink Sale – Valentine’s Special. Strategically deployed across high-traffic areas, the campaign reached shoppers and commuters at scale, ensuring strong recall and engagement. With eye-catching creatives centered around beauty, gifting, and self-love, Nykaa connected with its audience at the right moment, encouraging them to indulge in irresistible offers. Leveraging the combined strength of 40 Bus Shelters and 100 Pole Mounted MUPIs across the city, the campaign delivered high frequency and widespread coverage, driving awareness and consideration during the Valentine’s period.