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JCDecaux India delivered a high-impact airport media solution for Toyota, establishing a dominant brand presence at Kempegowda International Airport. Designed to capture the attention of arriving passengers, the campaign transformed the T2 arrivals area into a powerful brand showcase. To meet Toyota’s objective, JCDecaux installed a larger-than-life LED screen at T2 arrivals, strategically positioned to engage 100% of arriving passengers as well as greeters and meeters. The communication was thoughtfully aligned with Toyota’s brand philosophy, “Bengaluru – Home to you, Home to Toyota”, creating a warm and impactful welcome. The installation, measuring an impressive 47x10 ft, was seamlessly integrated with the four architectural pillars of T2, blending into the environment while delivering a commanding visual presence.