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Centre for Sight has launched a high-impact campaign across JCDecaux’s bus shelters in Delhi, promoting its advanced AI-powered Lasik surgery and introducing Milind Soman as the brand ambassador. The campaign spans across 50 strategically located bus shelters in residential areas, where decision-making happens. With a 90-day visibility , the campaign creates a striking street presence.
By placing the campaign where people live, move, and make decisions, JCDecaux India helped Centre for Sight to connect with the right audience in the right place.