Seiko Stands Out With JCDecaux India’s LED Screen At UB City Mall

JCDecaux India’s media at UB City Mall Bengaluru is the perfect way for a brand to reach affluent shoppers who are interested in luxury brands. Not only is it home to the finest brands in Bengaluru, but it also has some of the chicest restaurants in town. The high end watch brand, Seiko, successfully tapped into this premium audience by selecting JCDecaux’s LED screen for its campaign showcasing its ‘Prospex’ watch.

The LED screen’s front on positioning at the top level of the mall means that it is clearly visible from all angles, successfully reaching the majority of the mall’s visitors. Its large display and picture perfect clarity help the brand make a bold, commanding statement.

This campaign was run during the Indian Premier League (IPL) cricket season, and Seiko’s creatives showcased members of the local Royal Challengers Bengaluru team. This accentuated the topical relevance of this campaign.

JCDecaux India provided the perfect platform for Seiko to execute this timeless campaign.