NPCI Promotes RuPay Credit Cards with High-Impact Mumbai Metro Campaign

JCDecaux India executed a targeted transit campaign for NPCI in Mumbai Metro to drive adoption of RuPay credit cards, positioning them as a preferred first credit card. The campaign was deployed across five metro train interiors, ensuring consistent visibility among daily commuters. Leveraging high dwell time, the campaign engaged passengers in a captive environment, reinforcing awareness and encouraging card activation. Through this focused transit strategy, NPCI delivered a high-frequency message to a broad urban audience of Mumbai by leveraging JCDecaux’s extensive train media.