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Kotak Zurich created a strong presence across Mumbai by taking over both the interior and exterior of an entire JCDecaux’s metro train for five months. The campaign highlighted the new “Zurich Kotak” brand and its range of insurance offerings, reaching thousands of daily commuters on Mumbai’s busy metro route.
With high dwell time inside the train and bold exterior branding, Kotak Zurich maximised visibility, strengthened brand identity, and made a lasting impression on Mumbai’s urban audience through JCDecaux Media.