By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more
Fujifilm took over JCDecaux India’s Chennai Metro train domination network, promoting its Instax range with the festive creative “Diwali Vibe for Instax Tribe.” The campaign delivered a vibrant and engaging message that resonated with daily commuters and photography enthusiasts during the Diwali season.
Displayed across both the interior and exterior of metro train, the activation transformed the moving metro network into high-impact, celebratory canvas. Leveraging the high dwell time and daily footfall of metro travel, the campaign ensured strong engagement, recall, and an aspirational connection with the brand. Through this takeover, Fujifilm successfully blended visibility with storytelling, creating a memorable festive presence across Chennai.