The SUV is penetrating the Indian market using the competitive pricing strategy. With the increase in the buying capacity amongst the youth in the country, Bengaluru Airport also witnesses many Millennials, target audience for Jeep. The campaign running on JCDecaux Billboards, caters to travelers at the arrival as well as the departure terminal. These locations of the airport witness many vehicles and travelers entering or exiting the airport and hence, are freer to understand, appreciate and connect with the campaign.
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