Compass, the latest SUV by Jeep is being promoted at Kempegowda International Airport, Bengaluru on JCDecaux Media, No. 1 Outdoor Advertising media worldwide. Jeep Compass with a tagline – ‘Lead the Way’ communicating the trust and bond the rider can place on the vehicle, is same as the trust that Jeep has shown towards JCDecaux Media in Bengaluru to capture the millennial audience at the airport. With Jeep campaigns doing its rounds on various mediums, advertising on JCDecaux is an added recall for the youngsters.
 

The SUV is penetrating the Indian market using the competitive pricing strategy. With the increase in the buying capacity amongst the youth in the country, Bengaluru Airport also witnesses many Millennials, target audience for Jeep. The campaign running on JCDecaux Billboards, caters to travelers at the arrival as well as the departure terminal. These locations of the airport witness many vehicles and travelers entering or exiting the airport and hence, are freer to understand, appreciate and connect with the campaign.