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JCDecaux India, renowned for its innovative street furniture solutions, provided an ideal platform for Gillette to promote its newly launched Mach 3 razor. The bus shelters in Delhi served as a canvas, strategically situated in high-traffic areas where they could capture the attention of commuters and passersby.
The campaign featured the tagline "Smoothest and Most Comfortable Shave," which communicated the key benefits of the Mach 3 razor. The campaign was positioned on a high-traffic route to capture the attention making it impossible for the potential customers to miss it while waiting at the bus shelters.
By utilizing JCDecaux's expansive media offering, Gillette effectively reached a diverse audience, ensuring maximum visibility for its new product. This strategic placement allowed the brand to enhance its visibility and launch, making it an ideal platform for promotion.