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Zespri has teamed up with JCDecaux India to spread the word about their Kiwis through a new street furniture campaign. They took over bus shelters in Delhi for this promotion, strategically targeting residential areas and marketplaces, where people who are out for grocery shopping could consider ordering from Zespri and utilise its convenience.
Commuters are greeted with vibrant imagery of the refreshing fruit, enticing them to consider Zespri as their go-to brand for Kiwis. Prominently featuring the tagline "So Healthy, So Tasty," the campaign showcases the perfect balance of health and flavour that Zespri brings to the table.
By targeting high-traffic residential and market areas, this campaign highlights the essence of healthy living to its target market. JCDecaux India helped Zespri create brand value by offering strategic sites for the campaign.