Bournvita's Health Crusade Lights Up Delhi's Bus Shelters

To spread the message of health and wellness, Bournvita embarked on a dynamic advertising campaign across Delhi's bustling streets. Delhi witnessed a transformation as bus shelters became beacons of health advocacy, promoting Bournvita as a nutritious drink enriched with essential vitamin D.

The campaign aimed to saturate Delhi with Bournvita's message of vitality and nourishment. Utilizing the ubiquitous bus shelter format, strategically positioned throughout the city, the campaign sought to maximize brand visibility and engagement with the public.

The choice of bus shelters as the campaign's media format was strategic, as these locations serve as prime spots for reaching a diverse audience, including commuters, pedestrians, and families. By leveraging JCDecaux India's extensive network, Bournvita ensured its presence in the daily lives of Delhiites, effectively embedding its brand message in the urban landscape.

The primary objective of the campaign was to enhance brand visibility across Delhi, utilizing JCDecaux bus shelters as canvases for Bournvita's health-focused narrative. Through captivating visuals and persuasive messaging, the campaign aimed to position Bournvita as the go-to choose for individuals seeking a nutritious beverage enriched with vitamin D.