L’Oréal Paris Promotes New Collagen Lifter Range via JCDecaux India’s Mumbai Metro Train Interior!

L’Oréal created an eye-catching presence across the Mumbai Metro through JCDecaux India’s train interior media to introduce its new "Collagen Lifter" hair care range. 

Highlighting the key promise of "Instant Hair Volume, Lasts 72H," the vibrant purple displays showcased the new volumizing shampoo, conditioner, and serum directly to thousands of daily commuters. 

By leveraging JCDecaux India’s high-dwell-time Mumbai Metro Media, L’Oréal maximised visibility during daily travel, driving strong product awareness and brand recall amongst the commuters.