Lexus Showcases Master Craftsmanship with JCDecaux India at UB City, Bengaluru!

Lexus, the luxury automotive brand renowned worldwide for its Takumi master craftsmanship, made a striking impact at UB City Mall, Bengaluru, with JCDecaux India’s promotional space.

Strategically positioned right at the main entrance, the high-impact promotional space created immediate awareness among arriving shoppers while introducing Lexus’s refined positioning through the tagline, “Distinct in design, United by craftsmanship”.

The combination of JCDecaux’s prime location and the mall’s ultra-luxury environment enabled the brand to engage directly with high-net-worth individuals (HNIs) and luxury enthusiasts from the moment they stepped into UB City Mall.