Bhima Jewellers Dazzles at Bengaluru Airport

Bhima, the leading Indian jewellery brand, made a royal statement at Terminals 1 and 2 of Kempegowda International Airport Bengaluru with a truly dazzling campaign.

This campaign targeted passengers across multiple touchpoints with various different formats to truly make a lasting impression. By reaching passengers throughout their journey, the brand not only took advantage of greater familiarity and recall but reinforced its premium positioning amongst an affluent audience with disposable income.

The brand first targeted audiences as they departed. Dynamic Lightboxes at the check in hall lit up the brand in an eye-catching and memorable manner. Lightboxes in the domestic retail area took advantage of a high dwell time, captive audience.

Whilst targeting arriving audiences, the brand first used a high frequency media – suspended LCD screens in the arrival corridors of both T1 and T2 – to make a strong first impression. This was then accentuated with impact media. The new T2 Domestic Arrival LED Screen, a head on placement made the brand look larger than life. The pair of T1 baggage belt LED screens offered picture perfect clarity as audiences exited the Airport.

With a strong combination of multiple media types and formats, Bhima is poised to continuously shine for the next nine months at the airport.