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Hindustan Unilever Limited (HUL) took over JCDecaux India’s Chennai metro for the first time, promoting Surf Excel Matic Express detergent featuring cricket star Jasprit Bumrah. With the tagline “Life is too short for slow speed,” the campaign delivered a fresh, energetic message that resonated with metro commuters. The campaign displayed on both the interior and exterior of the trains transformed them into high-impact, moving canvases. Leveraging the high dwell time of metro travel, the campaign ensured high engagement and powerful brand recall among daily passengers.
Through this campaign, HUL successfully connected with a wide audience, blending brand storytelling with mass visibility, making it an impactful campaign.