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Meta’s WhatsApp joined hands with JCDecaux India to roll out an impactful Metro Exterior campaign in Mumbai, aimed at strengthening brand awareness among urban audiences.
The campaign wrapped an entire metro train in WhatsApp’s signature green, turning it into a moving symbol of privacy and connection across the city’s busiest routes. With bold, dynamic branding and the tagline “No one, not even WhatsApp, can see or hear your personal messages,” the campaign reinforced the platform’s strong commitment to user privacy.
Through JCDecaux India’s premium transport media, WhatsApp showcased how it can drive large-scale visibility, build trust, and create lasting top-of-mind recall among millions of people.