HDFC Bank Takes on Digital Frauds with Vigil Aunty Across JCDecaux India’s Bus Shelters in Delhi!

HDFC Bank launched a wide-reaching campaign across 100 JCDecaux bus shelters in Delhi to raise awareness about the growing threat of digital banking frauds. 

This campaign features ‘Vigil Aunty’, a superhero influencer arming citizens with knowledge on fraud prevention and calling on them to join the Vigil Army in the movement for a secure digital India. 

Displayed across 100 major touchpoints of the city, the campaign ensured strong visibility, using informative creatives with clear messaging to drive public engagement. JCDecaux’s wide patrimony was the perfect vehicle for the brand to tap into high reach and strong frequency to effectively disseminate its message. 

With this initiative, JCDecaux India reinforces its expertise in delivering purpose-driven out of home media campaigns.