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Mogu Mogu partnered with JCDecaux India to launch a vibrant metro interior train campaign in Mumbai, aimed at creating awareness around its wide range of fruit-flavoured drinks.
Running for two months across JCDecaux’s Mumbai Metro train, the campaign turned daily commutes into a refreshing brand experience. Captivating passengers with playful, colourful creatives that brought Mogu Mogu’s fun and fruity essence to life.
Mumbai Metro offers a prime advertising opportunity by reaching the same audience repeatedly, resulting in longer dwell time and stronger brand recall. This campaign showcased the power of JCDecaux’s metro interiors as a high-engagement platform, boosting visibility, sparking curiosity, and leaving a lasting impression with every ride.