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RuPay teamed up with JCDecaux for an impactful campaign at Bengaluru Airport to promote its digital credit card that supports UPI transactions. By choosing static and digital media formats across T1 and T2, RuPay aimed to maximize brand exposure for the domestic x`
In T1 they took the Retail Video Wall and Digital MUPIs to ensure repeated exposure for the departing audience while they wait, move and shop through their journey.
In T2, they strategically captured the retail zone by taking over the Wall Wrap and Digital Retail Pole Mounted MUPIs. These medias directly target potential shoppers, creating a seamless brand presence.
By utilizing JCDecaux’s impactful touchpoints, RuPay reaches frequent travellers and highly relevant audiences who value seamless and secure payment solutions, ensuring maximum reach, frequency, and recall.