Corporate Sales (Programmatic Airport Media) – Bangalore

ABOUT THE COMPANY 

At JCDecaux, you'll be part of the world's No. 1 outdoor advertising company. Employing more than 10,000 people globally, the Group is present in more than 79 different countries and generated revenues of more than €3,570M in 2023.

It all started in 1964, when our founder Jean-Claude Decaux had an idea that would change cities across the world - to provide and maintain bus shelters free of charge - paid for by the advertising posters displayed on them.

Today, JCDecaux India reaches millions of people every day with our advertising products and services. We enable iconic brands and household names to engage with their customers in a unique way whilst helping to shape the look and feel of the outdoor advertising landscape. Our talented people contribute across a wide range of roles ensuring our clients are connecting with the right audience with our Digital Media at BLR Airport. 

An exciting role based out of our Bangalore office, to have responsibility for traditional airport media sales and programmatic revenue in India. Holding dual accountability driving agency and client partnership while driving pdooh revenue.

To bridge the gap between traditional OOH buying and automated ad-tech, transforming how premium airport audiences are packaged, sold, and optimized

This role is expected to evolve as programmatic revenue grows. We’re looking for someone who has a growth mindset, can be flexible in their approach, and who is happy to adapt to a fast-changing environment.

Key Responsibilities
Revenue Generation and positive market influence: 

• Responsible for driving advertising revenue for traditional airport media assets, identifying new business opportunities, developing client relationships and achieving revenue targets

• Develop customized media proposals aligned with client marketing objectives, to identify and prospect new advertisers.

• Track campaign execution and provide post campaign performance reports to clients

• Drive pDooh discussions with business partners including DSPs, digital and media agencies and clients across India.

• Build and develop relationships across DSPs, digital and media agencies to widen the buyers’ pool

• Strategic responds to DSPs & agencies’ queries & briefs in a consultative manner on time and pro-actively following up these responses to achieve a positive outcome

• Influence client decision making by delivering insights, recommendations, maintaining top of mind presence and positioning JCD advertising as the market leader

• Accurate monthly forecasting as well as the ability to make sound decisions to maximise occupancy make accurate forecast and revenue reporting on monthly basis 

• Detail pDooh growth roadmap and successfully implement plans

• Be the subject expert and be involved in training and educating both internal and external stakeholders

Market Education and Product Awareness:

• Be capable of presenting to clients in a competent and professional capacity to help educate clients on pDooh
• Be able to discuss various Data, strategies and solutions that exist within our JCDecaux Data Solution Verticals
• Keep up to date with market trends in programmatic to ensure quality and relevancy of client communications and optimisation
• Educate members of the team on new developments, to maintain a consistent level of knowledge across the business unit
• Partner with Internal and External (i.e.DSPs) marketing team to develop Programmatic collateral such as Presentation decks, case studies, PRs etc

System, Process and Technology Management:

• Display a passion for Ad Technology and innovation to solve client problems

• Provide troubleshooting assistance to internal and external stakeholders

• Undergo the required training and induction throughout employment to increase skill base, client relationships and engagement

• Troubleshoot campaign delivery and performance via intimate understanding of VIOOH 

About the Person

What you should come equipped with: 

• Minimum 3 years’ experience in media sales, Advertising Digital sales

• You have proven ability achieving targets and developing new business

• Practical experience in working with at least one or more of the following: Advertising clients, Media Agencies, active DSPs (such as The Trade Desk, Yahoo DSP etc) and have some overseen programmatic OOH is an advantage

• A good understanding of the programmatic supply side and demand side eco-system including DSPs, SSPs, ad exchanges, DMPs etc as well as bidding technologies

   

You are a committed team player - adaptable, approachable and resourceful - and also carry a die-hard, positive, can-do attitude:

• A great communicator (written and verbal) as well as a great listener while being thorough in your follow-ups to meetings

• Focused on accountability and not afraid of getting into the detail of the products and job to be done. 

• You also enjoy being part of the media industry and building relationships with clients and agencies

• You are adaptable within a fast-changing “start-up” environment and can multitask and prioritize several projects at a time and take initiatives when opportunities surface

• Ability to meet targets, builds long-lasting relationships with clients through excellent customer service to clients 

• Excellent problem solving and organisational skills, with good attention to detail

• Excellent presentation skills