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JCDecaux India’s 360 degree rotating LED – India’s first such media – is the best way for brands at the airport to position themselves as premium and make a lasting impact. BMW did just that with its latest campaign highlighting two of its most premium cars – the 7 series and the X7.
Located in the departure hall of Kempegowda International Airport Bengaluru (KIAB) Terminal 2, this media is visible to 100% of the departing passengers. Its sheer size and scale mean that it commands attention, and its 360 degree rotating capability increases memorability. Moreover, its two-sided display and constant movement capture the peripheral attention of passengers, increasing their engagement.
The 2023 JCDecaux-Ipsos study demonstrated that brands advertising at an airport are positioned a prestigious and innovative. JCDecaux successful drove BMW to deliver just that.