Time of the year when corners of our homes are brimming with gift boxes, boundaries are decked with candles and lights, dining is garnished with scrumptious snacks and sweet delights, all to celebrate the spirit of prosperity. Yes, we are talking about the onset of the festive season! A period that welcomes FMCG and retail brands to lure the audiences looking for all things merry. Leading brands like Cadbury, ITC Dark Fantasy, Nestle, Nova Milk, KRBL, Big Bazaar connected with JCDecaux, leading OOH company worldwide to spruce the Delhi Street Furniture.
Creating a festive vibe on the streets of Delhi, these brands dazzled with unmatched reach and frequency of the strategically located citylights that elevate the campaigns’ presence far and wide. The Street Furniture media is used and seen by pedestrian and vehicular traffic every day which enhances the brand’s communication with the target audience. Along with echoing advertisements, this sought-after media is known to influence choices and purchase decisions of the audience.
Chocolates and cookies being high in demand for the gifting season call for brands like Cadbury Silk and ITC Dark Fantasy to sweeten the flamboyance of Delhi Street Furniture with a tailored creative approach. JCDecaux media is glammed with ITC’s festive compliments and Cadbury Silk’s #howdoyousilk. Adding to the festive shenanigans, Big Bazaar dolled up the bus shelters with exciting offers and KBRL promoted India Gate Basmati Rice. Nova Milk and Nestle Milkmaid also took a spot to add to the carnival breeze in the city.
“Festive season in India lights up the whole country with vibrancy, bringing many brands of different niches into the picture. We are happy to be connected with major FMCG and retail brands that are leveraged with our street furniture’s wide reach and frequency. Promoting exciting offers, the brands got amplified recognition and elevated visibility amongst those out on a shopping spree. The strategically located citylights of JCDecaux confirm a strong message recall and brand recognition.” Says, Olivier Heroguelle, MD, JCDecaux India.